In a followup to our previous post about questions to ask before hiring a Webmaster, we’ve got similar for SEO.

By nature, SEO is a tricky task – there are seldom any specific deliverables and measuring results can be subjective, and this means that lots of people get taken for a ride. The most important thing to remember is that SEO is an iterative task and there are no guarantees when it comes to your ranking in Google.  Most of SEO is hard work – revising content, tweaking titles and meta tags, building links, monitoring traffic, checking your calls-to-action, revisiting your previous changes, adjusting as the objectives change, finding niches to target for keywords, and doing this over & over again.  There’s no silver bullet and no single recipe.

  1. May I have a list of current and past clients?
  2. How will you improve my search engine rankings?
  3. Do you adhere to search engines’ webmaster guidelines?
  4. Can you guarantee my website will achieve a number-one ranking on Google, Bing and Yahoo?
    NB: there are no guarantees.  If someone says that can guarantee a ranking position then RUN!
  5. Are you experienced at improving local search results?
  6. Will you share with me all changes you make to my site?
  7. How do you measure the success of your SEO campaigns?
  8. How will we communicate and how often?
  9. What are your fees and payment terms?
  10. What happens when we part ways?

Here’s a link to the full article.